Edmunds Introduces New Ad Campaign with Pro Athletes to Reinforce Brand Identity
Summary
Edmunds Introduces New Ad Campaign with Pro Athletes to Reinforce Brand Identity SANTA MONICA, Calif., Sept. 17, 2024 – Car shopping platform Edmunds has launched a new advertising campaign titled “Name of the Game” to enhance its recognition among consumers. The campaign features professional athletes sharing the Edmunds name, including football players Tremaine, Terrell, and Trey Edmunds, and soccer player Kristen Edmonds. – Campaign Synopsis: – Promoted across Instagram, Facebook, YouTube, TikTok, and streaming TV. – Emphasizes the tagline “We Drive It Like It Is”. – Focused on providing tools for empowered car shopping decisions. – Key Messages: – Partnership with athletes showcases shared values of guidance and expertise in car shopping. – Humor is used to make the ads memorable. – Athlete Highlights: – The Edmunds siblings made history in 2019 as the first brother trio to play in the same league game in 90 years. – Kristen Edmonds has represented the U.S. in soccer and recently played professionally in the TriState area. – Upcoming Promotions: A sweepstakes for Chicago football fans will launch soon, with details available later this month. Edmunds aims to solidify its position as a trusted resource for car buyers and sellers, leveraging cultural connections through sports. About Edmunds: Edmunds offers comprehensive car shopping resources, including expert reviews and market insights, helping millions navigate their vehicle purchase confidently. Follow us on social media for updates!
Original Source: dailyguardian.ca
