Overview of Social Media Usage by Marketers in 2024
Summary
### Most Popular Social Media Platforms for Marketers in 2024 In a 2024 global survey, the following social media platforms were predominantly used by marketers: – Facebook: 86% of marketers utilize this platform for their marketing efforts. – Instagram: Cited by 79% of respondents. – LinkedIn: Used by 65% for marketing purposes. #### Growth in Organic Social Media Use The survey also revealed intentions to increase organic marketing on these platforms: 1. YouTube: 59% of marketers plan to enhance their organic presence. 2. LinkedIn: Similar growth intentions noted. 3. Instagram: Also expected to see increased organic usage. The primary motivation behind this shift is the desire for greater brand exposure and traffic derived from social media marketing. #### B2C vs. B2B Marketing Preferences – B2C Marketers: Favor Facebook and Instagram due to widespread audience engagement. – B2B Marketers: Lean towards LinkedIn for its focused professional networking capabilities. Overall, the trends highlight the varied preferences in marketing strategies across different business sectors, emphasizing the importance of choosing the right platform to achieve marketing objectives effectively.
Original Source: www.statista.com
