8 Successful Branded Content Examples to Inspire Your Marketing Strategy
Summary
Branded content is a powerful tool for brands to connect authentically with consumers without the overt promotion of traditional advertising. By effectively conveying a brand’s story and values through engaging content, companies can foster a deeper emotional connection with their audience. Here are eight prime examples of branded content that exemplify success: 1. Dove – Type: User-generated social media content – Success Factors: Strong brand voice and cause marketing. Dove’s #showus campaign encouraged women to share their unique beauty stories, creating a highly relatable and engaging user-generated content. 2. Cisco – Type: Social media content – Success Factors: Employee advocacy. Cisco showcased employee stories to humanize the brand, demonstrating care for employees’ well-being through relatable social media posts. 3. Tinder – Type: Social media content – Success Factors: Targeting through humor and trends. The #menprovement campaign used memes to resonate with women, creating a fun and inclusive marketing approach that drove significant engagement. 4. Subaru – Type: Social media content – Success Factors: Customer advocacy. Subaru’s #meetanowner campaign turned customers into brand ambassadors by sharing their adventurous stories with their vehicles, providing social proof and authenticity. 5. Red Bull – Type: Videos – Success Factors: Native content. By creating thrilling adventure videos, Red Bull reinforced its brand identity in the energy drink market, blending entertainment with branding. 6. Apple TV+ – Type: Self-produced TV show – Success Factors: High-quality storytelling. “The Morning Show” integrated Apple products into its narrative, achieving significant buzz and numerous awards without traditional advertising. 7. Birkenstock – Type: Documentary series – Success Factors: Storytelling. Partnering with The New York Times, Birkenstock’s three-part documentary educated viewers on the benefits of their design philosophy, adding depth to their “ugly” brand perception. 8. Zelle and Vox Media – Type: Explainer series – Success Factors: Relevant information dissemination. The campaign educated consumers about digital scams, positioning Zelle as a helpful resource while raising awareness in a timely manner. ### Conclusion These examples highlight the effectiveness of branded content in engaging audiences by focusing on storytelling and authenticity. By studying these campaigns, brands can learn to mix creativity with strategic marketing to enhance their own branded content initiatives.
Original Source: influencermarketinghub.com
