Social Media Trends and Statistics for 2024
Summary
### Key Social Media Statistics 2024 – Global Usage: Over 63% of the global population uses social media, equivalent to about 5 billion active users across platforms like Facebook, YouTube, Instagram, and WhatsApp. – Most Popular Platforms: YouTube leads among U.S. adults, followed by Facebook, Instagram, Pinterest, and TikTok. BeReal holds a minimal 3% usage among U.S. adults. – Facebook Dominance: Facebook retains the largest user base globally, exceeding 3 billion monthly active users, with continued growth reported by Meta. – Demographics of Use: A significant 78% of U.S. adults aged 18-29 use Instagram; Pinterest skews female (46% women vs. 16% men); while activity on Twitter (now X) has declined post-rebranding. – Influencer Trends: 75% of marketers engage with social media influencers, highlighting their effectiveness in brand promotion, especially with younger audiences.
Original Source: www.marketwatch.com
